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16,06 €Fun, creativity, color, smiles... in these times of economic difficulties creative advertising agencies find it more difficult to entice the consumer to purchase their products. They are going through a time of change, and their best weapon is to use humor as a primary tool of their campaigns. In this book we bring together the best creative professionals and agencies with the greatest proyection to the world, becoming a unique book, fun and creative, about advertising in every way.
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